Advertise

Reach the largest community of transportation professionals in Canada!

CITE offers you a direct link to reach Canada’s community of transportation professionals through advertising and sponsorship. With over 2,000 members, we provide a unique opportunity to connect with a targeted group of individuals: leading decision-makers in the industry and practicing transportation professionals. In addition to our Annual Conference, which has its own trade show and sponsorship opportunities, we offer two advertising opportunities to help you reach your target market:

• Transportation Talk – CITE’s quarterly member newsletter
• CITE Website sponsorship

Transportation Talk Advertising

Transportation Talk is published quarterly by CITE, distributed to the entire membership and wider mailing list, and promoted via social media. This magazine-style publication features articles from and for transportation professionals and news from CITE.

• Format: magazine-style digital publication available for viewing and linking online and as a PDF download
• Frequency: 4 times per year
• Circulation: 3,600
• Average readership: 1,800 per issue

Ad Types & Benefits

We offer two types of ads in Transportation Talk:

• Display advertising: stand-alone ad embedded in a feature, article, or on the inside cover, ensuring the most visibility. These can be purchased by issue or at a discounted 4x rate for the year.
• Directory advertising: ad in the Professional Services Directory listing. These are only available at a 4x rate covering all four issues released in a year.

Both ads are available in a variety of sizes and include the following value-added visibility for your company:

• All ads are directly linked to a URL of your choice (default to your corporate website)
• Your company is recognized in the distribution email sent to our mailing list (typically viewed by 900+ recipients) with a direct link to your corporate website
• Your company is acknowledged and tagged in social media posts that garner upwards of 1000 impressions within a week of posting. Display advertisers have your logo featured while directory advertisers have your company name listed.

Rate Card

Ad Type	1x Rate	4x Rate	Dimensions (w x h)
DISPLAY ADS
1/4 page	$350	$275 per	3.625″ x 4.75″
1/2 page – horizontal	$625	$475 per	7.75″ x 4.75″
1/2 page – vertical	$625	$475 per	3.625″ x 9.75″
Full page	$975	$825 per	8.5″ x 11″
DIRECTORY ADS
Directory Card	–	$400	3.625″ x 1.9″
Double Directory Card	–	$650	3.625″ x 3.8″

Design Specifications

• Preferred file format: vector files supplied as EPS, AI, or press quality PDFs.
• Image resolution: 150 pixels per inch
• Ad size: see Rate Card table above for dimensions of each ad type/size
• Submission: Ads will be sent via email to the Communications Coordinator. Any questions about ads can also be directed to them.

Publication Deadlines

Ad files must be submitted and invoices paid by the submission deadline to be published. Dates are subject to change.

Vol.	No.	Issue	Release Date	Submission Deadline
43	1	Spring 2021	Apr 29, 2021	Apr 8, 2021
43	2	Summer 2021	Jul 15, 2021	Jun 24, 2021
43	3	Fall 2021	Oct 13, 2021	Sep 22, 2021
43	4	Winter 2022	Jan 27, 2022	Jan 6, 2022

Payment Information

• All advertising must be prepaid prior to any ad appearing in Transportation Talk. We accept credit card payments through our online shop.
• Ads booked at the 4x rate are billed in advance of each new volume (Spring). For existing regular advertisers, renewal notices are automatically sent after the fourth (Winter) issue requesting confirmation of continuance.
• One-time ads (1x rate) are invoiced prior to distribution of the edition in which the advertisement has been booked.
• Applicable taxes are extra.
• For further information about payment, please contact the District Administrator.

Please note that Transportation Talk will not accept any form of career advertising. If you are interested in advertising employment opportunities to CITE members, please see our Career Link Job Posting Service.

---

Website Sponsorship